Jan Lauren Greenfield is an award-winning marketing strategist and creative director. Jan has led multi-platform campaigns that grew digital audiences by 450%, turned podcasts into top-ranked hits, and brought bold Jewish storytelling to life. She brings a rare combination of creative vision and performance-driven marketing leadership.

The Legend of Diaz: A Short Film Celebrating Girl Power and Breaking Stereotypes
The Legend of Diaz (2019)

Writer, Director, Producer A coming-of-age story that explores competition and gender dynamics. Four teenage boys face challenges in high school and Olympic ski training when their fiercest competitor, Diaz—a talented and determined girl—transfers to their school. The film delivers a powerful message about girl power, resilience, and breaking gender stereotypes in sports.

 

Click her for:
THE LEGEND OF DIAZ
SHORT FILM

 Creative Direction for Social Impact: StonerKatz

StonerKatz is a social impact project created , blending humor, Jewish culture, and mental health awareness in a creative format.
Featuring a lovable cast of cats and insightful storytelling, the project seeks to bring joy and connection to readers while exploring important themes.
 Stonerkatz.com.

 
StonerKatz Coloring Book is a playful combination blending humor with deeper themes like mental health and connection.

• Blend humor, Jewish culture, and mental health awareness.
  
• Celebrates finding joy in small moments during challenging times.
• Highlights Jewish traditions with playful cat characters.
  

Comprehensive Recruitment Campaign:
Engaging Gen Z & Gen Alpha Talent

The Wellspring project aimed to engage and recruit a new generation of thought leaders from Gen Z, fostering a connection to Jewish values and traditions through innovative programs. By leveraging targeted digital strategies and culturally resonant messaging, the project focused on creating lasting relationships with a diverse  Gen Z audience, ultimately surpassing recruitment goals and expanding its impact.

Surpassed recruitment goals in the first year, exceeding expectations for engaging Gen Z candidates for the Wellspring project.

In the second year, successfully exceeded recruitment targets again, even as the goal was quadrupled, demonstrating the effectiveness of the refined strategy.

Utilized data-driven insights to create personalized messaging that resonated with Gen Z's values, leading to higher engagement and application rates.

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Purpose-Driven Fundraising Email Campaign:
Combating Social Isolation among Older Adults

The Giving Tuesday campaign at DOROT was designed to drive donations by highlighting the urgent need to support socially isolated older adults. Through strategic email marketing, the campaign aimed to inspire donors with compelling storytelling, emphasizing the immediate impact of contributions.

By crafting personalized, engaging content and creating a sense of urgency, the campaign strengthened donor relationships, increased participation, and raised 31% more funds compared to the previous year.

• Crafted persuasive email copy and visuals, creating a sense of urgency and showcasing impact, resonating deeply with DOROT’s audience.

• Collaborated with internal teams and external partners, overseeing communications collateral, including graphic design, digital marketing, photoshoots, and film production.

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 I’m passionate about crafting meaningful,socially relevant,
sometimes playful messaging and content, that connects with both internal communities and broader audiences.

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Podcasting Strategy: Accelerating Audience Growth

The audience growth project for the Shalom Hartman Institute’s two flagship podcasts aimed to elevate their presence and reach a broader, global audience. Through strategic content development, social media engagement, and targeted advertising, the initiative sought to amplify Jewish thought leadership and foster deeper conversations and community

Took Identity/Crisis and For Heaven's Sake to #1 and #4 in the Judaism category on Apple Podcasts.

Achieved a 450% increase in digital engagement across Hartman’s channels.

Won multiple Signal Awards, including Gold..
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Storytelling & Content Creation:
Develop Storylines for cause-based projects blending fiction and real-world impact
Creative Direction and and scriptwriter for to nonprofits and impact-driven media platforms
Podcast Production, copywriting, creative direction for media and digital campaigns

Digital Campaign Strategy
Audience engagement, multi-platform growth, performance analytics

Social Media Platforms: X, Facebook, LinkedIn, YouTube, including Ad campaigns and analytics

Content Management:Canva, Hootsuite, Monday.com, Asana, @Mention, Megaphone, Squadcast, Headliner,

Analytics: Salesforce, Google Analytics

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